Brand Assets

Represent the brand correctly.

Everything you need to use the Mindcracker brand, logos, colors, type, and ready-made social backgrounds. Download what you need, or grab the full guidelines.

Open brand guidelines → Download PDF Primary logo

01Logo

The wordmark pairs orange “mind” with blue “cracker,” split by the cracked-mind motif. Never recolor, stretch, or rotate it.

Primary, on dark

PNG · transparent-ready

PNG

On light

PNG · for white backgrounds

PNG

Knockout, white

PNG · transparent · single-color

PNG

Clear space

Keep ≥ ½ the logo height clear

PNG

02Color

A deep near-black canvas, a confident blue for emphasis, and the brand orange reserved for primary actions and accents.

Ink Black#06080F

Surface#0B0F1A

Surface Raised#11172A

Paper#E8ECF5

Signal Blue#4DA6E8

Deep Blue#2F6FD0

Brand Orange#D26A1E

Accent Purple#A78BFA

03Typography

Inter Tight carries headlines and body. JetBrains Mono labels and data. Newsreader italic adds an editorial, human note.

Inter TightDisplay & body
300 / 400 / 500 / 600

We put AI into production.

JetBrains MonoLabels & data
400 / 500 / 600

01, ENTERPRISE AI

ABCDEFG · 0123456789 · +→

NewsreaderEditorial accent
300 / 400 · italic

Enterprise discipline.

04Backgrounds & social

Ready-to-use branded canvases for posts, slides, and link previews. Drop your message on, or use as-is.

PDF · Print-ready

The brand guidelines

Logo usage, color values, type system, and voice, in one document. Download the print-ready 6-page PDF, or view it in your browser.

Download PDF ↓ View in browser